Public initiative promoting an alternative concept for city streets.
The project focused on finding alternative concepts for the development and improvement of one of the central and symbolically significant city streets. It emerged as a reaction to the plans of local authorities to expand the roadway, destroying the green boulevard on Frunze Street. During the project, the working group conducted research procedures and analysis (sociological, anthropological, dendrological, transport flows), consultations with transport planning experts, developed a design project for street improvement, held discussions with the authorities, organized meetings of residents and experts with representatives of the municipality, held a cultural participatory event (3-day urban workshop).
Frunze Street project took place in the residential area of the city with a tendency to aging and marginalization of the population, with old housing stock, lack of renovation or construction of new buildings and points of attraction.
Project's goal was to change the attitude to the territory: the rejection of its perception as a street for cars, a transport link between major city highways, in favor of a street for people as a public space.
Organizers wanted to develop channels of public participation in urban planning and development by strengthening the influence of citizens on urban planning decisions.
The project made it possible to start a discussion by the city administration of Kaliningrad about the possibility of creating a public space on the Frunze Street. One of the biggest achievements of the project was renunciation of the city administration of Kaliningrad to implement their project of street reconstruction.